LET'S GET FIRED UP!
Herb & Fire Pizzeria is dedicated to the quality of your customized pizza. Watch our expert team as they personalize your pizza with hand-made dough topped with scratch-made sauce, cheese, and fresh, premium ingredients. Sit back & relax as your pizza gets #FIREDUP in the wood oven!
Faro uccello - Founder
Faro opened his first pizza shop in 1978. From this time to 1987, Faro opened seven more pizza shops in the area. In 1990, Faro sold the franchise with the idea that he and his family would be moving back and living in Sicily. As it happens many times, circumstances changed and the family back to Grand Rapids.
Faro was, once again, in the restaurant business when he opened Uccello's Ristorante Pizzeria & Sports Lounge on East Beltline in 1996. Uccello's Ristorante has officially opened 6 locations in the last 23 years.
Faro didn't want to stop there. In 2016, Uccello's Hospitality Group expanded when opening their first fast-casual concept, Herb & Fire Pizzeria, located in Grandville. Since then, UHG has opened a second location by Celebration! Cinema North at the corner of Knapp & East Beltline.
Uccello's Hospitality Group has grown into Eight successful locations, inspired by Faro's personal philosophy: "Always strive to give your guest more than they would normally expect. Provide people the opportunity to enjoy great food and the hospitality to match. You must always strive to be better in everything, and never compromise on top quality in any area."
We Love our community!
We host special nights on behalf of your organization, where proceeds of our sales go towards your cause. Read more HERE about Raising Some Dough with Herb & Fire!
We've partnered with many local
non-profits to help raise some dough, including: Helen DeVos Children's Hospital, The American Cancer Society, Heart of West Michigan United Way!
West Michigan is our home and we regularly participate in local festivals, programs, and events. Check out our facebook to see what's on the horizon!